MBA

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Our MBA is more than just a programme, it's a transformational journey that builds leaders.

We are strong in combining academic knowledge with an understanding of the dynamic business environment in China and the Middle East, and utilise the expertise of our international and engaged real-world business team to expand your horizon. Discover an education that empowers you to be different.

Modules

Module 1

Digital and Traditional Channels of International Advertising

Master and be able to apply digital and traditional marketing tools in an international context.
Develop creative and media strategies.
Understand cultural differences.
Be able to evaluate the effectiveness of international advertising, determine key metrics.

Duration: 4 hours

Module 2

Doing Business in China and Asia

Knowledge of Chinese legislation in the field of business regulation.
Search for reliable partners and investors who share your values and goals.
Adaptation of a product or service to market expectations.
Understanding of linguistic and communication differences, resources and approaches for communication.

Duration: 5 hours

Module 3

Doing Business in the Middle East

Knowledge of the Middle East (Saudi Arabia, UAE, Kuwait and Oman) legislation in the field of business regulation.
Search for reliable partners, agents and investors who share your values and goals.
Adaptation of a product or service to market expectations.
Understanding of linguistic and communication differences, resources and approaches for communication.

Duration: 4 hours

Module 4

Fundamentals of Digital Marketing: A Set of Global and Local Tools

Define the concept of digital marketing, know channels and tools.
Understand the specifics of intercultural communications.
Be able to identify and analyze key performance indicators of global and local marketing tools.

Duration: 3 hours

Module 5

Fundamentals of managerial economics

The importance of macroeconomic factors for the company's activities
Patterns of economic behavior of producers and consumers
Understanding corporate governance, including the relationship between owners and managers
Awareness and assessment of the impact of institutional relations

Duration: 6 hours

Module 6

Global Brand Management

Understand the role and essence of a brand in international business.
Be able to develop strategies for an international brand.
Understand the specifics of integrated marketing communications in international business.

Duration: 3 hours

Module 7

International Business Consulting

Types of international consulting and their specifics: management consulting, production, financial, process, and others.
Ability to collect and process data, choose and use tools for data processing, analyze calculation results and provide recommendations.
Knowledge of methods of quantitative and qualitative analysis and modeling, theoretical and experimental research.
Ability to form teams for consulting projects and manage them.

Duration: 3 hours

Module 8

International Corporate Finance

Understand the essence of basic financial management tools
Formulate financial goals, evaluate the value of a company and investment projects, and choose methods of financing a company
Understand the basics of intra-company budgeting and be able to apply them correctly when making managerial decisions
Assess financial risks and know how to neutralize them

Duration: 3 hours

Module 9

International Financial Management

Exposure to exchange rate fluctuations, which can impact the value of a company's assets and liabilities.
Understanding of the complexities of international banking and payment systems.
Managing political, currency, interest risks associated with international operations.
Understanding the tax implications of conducting business in different countries for avoiding penalties.
Deciding on the optimal capital structure for international operations.

Duration: 7 hours

Module 10

International Market Research

Development of research strategy.
How to develop a marketing research plan and collect relevant data and information.
What resource use to analyze data and report findings.
How to put your research into action.

Duration: 3 hours

Module 11

International Marketing Strategies

Marketing Strategies In A Global Context, Including Market Research, Segmentation,
Targeting, Positioning, Product Development, Pricing, Distribution, And Promotion.
Unique Challenges And Opportunities Associated With Marketing In Different Countries And Regions.
Importance Of Understanding Cultural And Regional Differences In Consumer Behavior, Preferences, And Buying Habits.
How To Adapt marketing strategies to local markets.

Duration: 3 hours

Module 12

Introduction to Financial and Management Accounting

Understand the structure and principles of financial markets when managing organizations
Take into account the nature of the financial, banking, tax and budgetary systems
Understand the essence of relations with financial and credit institutions
Have an idea of financial and management accounting as a basis for making managerial decisions

Duration: 6 hours

Module 13

Managing a Digital Marketing Strategy and Adapting to Market Needs

Develop and manage a digital marketing strategy using key digital tools.
Conduct market research and segment the target audience.
Determine marketing channels and tactics for a specific target audience.

Duration: 3 hours

Module 14

Strategic management of international companies

Strategic thinking skills
Issues of strategic planning and management
Market positioning and formation of sustainable competitive advantages
Linking strategy with organizational structure and other elements of the organizational system

Duration: 6 hours

Module 15

Theoretical foundations of international business

Using sources of international information
Issues of management of foreign economic operations
Principles of pricing, monetary and financial relations in international trade
Activities in the international markets of intellectual property

Duration: 3 hours

Module 16

Venture financing

Attracting and structuring private equity funds.
Developing and evaluating business plans from the perspective of an investor and a company seeking investments.
Assessing opportunities and developing strategies.
Mobilizing resources and making decisions.

Duration: 4 hours

Professors

Kirill Ovchinnikoff Program Director, PhD As a member of senior executive team develops the HorBiz strategic plan, prepares the annual budget, monitors performance against plans and budgets, and oversees the strategic projects and relations with strategic partners across China

Kerron Andrews Director of Horizon Middle East, head of business practice As head of business practice at the Middle East he address regional specifics in variety of modeles and supervise modules Strategic Management and Business in the Middle East . Also he responsible for relations with business environment and academia in the region.

Tatiana Gerasina Head of business practice Finance Responsible for Financial and Tax management modules in curriculum and stand as subject matter expect for budgeting, financial modelling and due dillegence

Yow Cheun How Invited lecturer Focuses on the area of quantitative marketing, with emphases on digital marketing, social media, platform management, and market research methodology in China and South Asia.

Jing Yuan Invited lecturer The lecturer of the modules «International Financial Management» and «Venture Capital Financing», also oversees investment management issues.

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